Revenue Score™
The weighted assessment we open engagements with. It scores five commercial dimensions against comparable assets and returns a ranked deficit list — the order in which things should be fixed, not a single number to feel good or bad about.
How the score is built
Five dimensions, weighted by how strongly each predicted commercial movement across completed engagements. Weightings are configurable per engagement; the defaults below are what the open instrument uses.
| Dimension | What it assesses | Weight | Primary evidence source |
|---|---|---|---|
| Revenue management | Rate architecture, seasonality handling, forecast method and category pricing discipline | 25 | PMS extract |
| Distribution | Channel mix, blended commission, parity integrity and wholesale contract structure | 25 | Channel manager |
| Direct conversion | Booking engine conversion, mobile parity, checkout friction and payment coverage | 20 | Analytics + engine |
| Demand generation | Acquisition efficiency, attribution accuracy and metasearch presence | 15 | Ad platforms |
| Reputation | Review velocity, response discipline, local ranking and profile completeness | 15 | Public listings |
What this does and does not establish
It runs on your figures, unverified
We do not check the inputs. A score built on an estimated channel mix is a hypothesis about where to look, not a finding. The diagnostic phase of an engagement replaces every estimate with a figure pulled from your own source systems.
It compares against a defined sample
Benchmarks come from 412 independent and small-chain properties across 22 Indian cities. A property with an unusual asset class, demand profile or market should expect to sit outside them, and that is information rather than error.
It does not size the opportunity
The score identifies where the deficits are. Quantifying each one in currency requires the underlying data — which is what the findings register in a diagnostic produces, and what makes a remediation budget defensible to an owner.
It may conclude you need nothing
That happens. Where the assessment shows a property already operating in the top quartile across the weighted dimensions, the honest recommendation is to keep doing what it is doing. We would rather say so than sell a programme the evidence does not support.
Why the ranking matters more than the total
A composite score is a summary, and summaries conceal the thing that decides what to do next. In every engagement we have run, one dimension has been limiting the others — a property with excellent rate architecture and a checkout that abandons most payment attempts does not have a pricing problem. The instrument therefore returns the dimensions in the order they should be addressed, and the sequencing is the output. The total is context.