Working sessions, not webinars
Each session works through real client data — anonymised channel mixes, live booking engine teardowns, reconciliation templates walked through line by line. Slides are shared; so are the spreadsheets.
Watch on demand
Registration gives access to the recording, the slide deck and any templates used in the session.
Commission Leakage: a live teardown of three channel mixes
We take three anonymised property channel mixes and work through the true distribution cost line by line — commission, rate suppression, loyalty transfer and demand substitution — then rebuild each mix to a defensible target.
- Why commission understates distribution cost by roughly a factor of two
- Running the demand substitution analysis on your own booking data
- Loyalty programme margin arithmetic and date-fencing
- Setting a channel mix target with an owner and a review cadence
- Live Q&A on attendee channel mixes
Written for: Owners, GMs, commercial directors
Building a conversion signal that reconciles to arrivals
A technical working session on server-side conversion tracking, cross-platform deduplication, cancellation deduction and the monthly PMS reconciliation. Includes the reconciliation template we use in engagements.
- Decomposing the gap between reported conversions and PMS arrivals
- Event ID strategy and shared booking references across platforms
- Implementing cancellation and no-show deduction
- The monthly reconciliation template, walked through live
- Re-ranking campaigns on reconciled data
Written for: Analytics leads, marketing directors, agencies
Booking engine teardown: eleven ways properties lose the transaction
Live teardowns of four submitted booking engines, working through each abandonment cause and costing the remediation against modelled return. Attendees may submit their own engine in advance.
- The account wall, and why it is the largest single abandonment cause
- Payment method availability in the Indian market: UPI, wallets and GST capture
- Load time compounding across a multi-step funnel
- Mobile interaction cost and the tap-count discipline
- Four live teardowns with costed remediation
Written for: E-commerce managers, digital leads, GMs
Corporate RFP season: preparing a submission that wins
A practical walkthrough of the annual corporate travel cycle: what the submission window requires, how to tier LNR rates against a compset, and how to contract directly with corridor accounts when the formal cycle has been missed.
- The annual cycle and why the submission window cannot be recovered
- Building an LNR tier structure benchmarked against a compset
- Lanyon and Cvent submission mechanics
- Direct corridor contracting as a bridge strategy
- Preparing to actually take a corporate booking: GST, billing, checkout
Written for: Sales directors, GMs, revenue managers
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One registration unlocks the full session library, including slide decks and working templates.