The instruments we run, open for you to run yourself
These are the assessments used inside engagements, not lead-capture calculators dressed as tools. Each states its method, its assumptions and what it deliberately excludes — because a number presented without its basis is worse than no number.
Choose an instrument
Start with the Revenue Score if you are assessing the whole commercial position. The other two size a single dimension in more depth.
Full diagnostic
Revenue Score™
The weighted assessment we open engagements with. Scores revenue management, distribution, direct conversion, demand generation and reputation, and returns a ranked deficit list against comparable assets.
Distribution
Commission Leakage Model
Sizes what intermediated distribution costs today and what a defined shift to direct is worth. Separates gross commission avoided from net contribution, and sets out the four costs that never appear on an invoice.
Capability
Direct Booking Index™
Scores whether your direct channel can actually receive redirected demand, across six capability dimensions, and identifies which constraint is binding before any acquisition spend is committed.
How to read what these return
A score is a hypothesis, not a finding
These instruments run on the figures you supply, and we do not verify them. A low score tells you where to look. A finding requires evidence from your own source systems, which is what the diagnostic phase of an engagement produces.
Read the constraint, not the total
Composite scores conceal the thing that matters. One dimension is usually limiting the others, and work on any dimension except that one will underperform. Every instrument here surfaces the binding constraint separately from the total.
Gross is not net
Commission avoided is not margin gained — direct acquisition carries its own cost of sale, between 6% and 11% of direct revenue in our engagements. Where an instrument reports a gross figure, it says so.
Benchmarks describe a sample
Quartiles here come from 412 independent and small-chain properties across 22 Indian cities. They are a useful reference and they are not a target. A property with an unusual asset class or demand profile should expect to sit outside them.
When a score is not enough
The diagnostic phase runs these assessments against your own property management, channel manager and advertising data — evidencing each deficit against a named source and quantifying it before any remediation is proposed. Four weeks, and it ends with a recommendation not to proceed where the evidence points that way.
