Meta Ads & Paid Social Scaling
Deploy visual hooks, dynamic reels, and custom retargeting sequences on Instagram and Facebook. We build high-conversion ad creative and lookalike models using CRM data to drive scalable client acquisitions.
Implementation
protocol
Deployed as sequenced phases with a measurable gate on each, not as a bundle of activity delivered in parallel.
Creative Hooks Production
Produce dynamic video reels, comparisons, and testimonial hooks that stop the scroll.
PMS/CRM Audience Fanning
Upload custom cohorts to build lookalike segments of high-value past buyers.
Full-Funnel Retargeting
Show sequential testimonials, pricing parities, and FAQ blocks to website drop-offs.
What the assessment looks for
Each deficit below is evidenced against a named data source and quantified in currency before any remediation is proposed. Target yields are medians across comparable engagements, not guarantees.
| Advisory pillar | Baseline deficit | Advisory intervention | Target yield |
|---|---|---|---|
| Cohorts Built on the Wrong Signal | Lookalikes modelled on form fills or engagement rather than on revenue actually received. | Source-system revenue cohorts uploaded as seeds, with existing customers excluded from prospecting. | 4.2x ROAS |
| Generic Creative | Stock photography and resized assets running across every placement without adaptation. | Localised art direction produced per placement, with a documented test matrix and success criteria. | 3.8% CTR |
| Unsequenced Retargeting | A single retargeting pool served the same creative regardless of how far the user progressed. | Sequenced messaging mapped to funnel stage, with frequency capped against measured fatigue. | -24% cost per acquisition |
How this work is delivered
Every engagement opens with a four-week diagnostic. If the evidence does not support the work, we say so and stop there.
Data room assembled from your own systems, findings quantified and presented to ownership.
Parallel workstreams with named owners, each governed by a single measurable KPI.
Steering committee against gate status, findings register movement and risk review.
Documented SOPs and a client team operating the work through one full cycle unaided.
Find out which of these deficits you actually have
The diagnostic assesses distribution mix, parity integrity, conversion capability and attribution accuracy against your own data, and returns a ranked deficit list with each finding quantified.
Basis of presentation: Performance indicators shown are medians compiled from completed engagements and diagnostic audits across comparable assets. Individual outcomes vary with market conditions, asset class, system compatibility and operating capability. Figures are presented as observed engagement results and do not constitute a forecast, a guarantee, or financial advice.