Acceptance

By accessing this site or using any instrument or resource on it, you accept these terms. If you are accepting on behalf of an organisation, you confirm you have authority to bind that organisation. If you do not accept these terms, please do not use the site.

What we provide, and what we do not

The site provides general commercial information, research and diagnostic instruments. It is intended to be useful and it is not a substitute for advice tailored to your circumstances.

Nothing on this site constitutes financial, legal, tax, investment or accounting advice, and no advisory relationship arises from your use of it. Where you require advice on your specific position, engage a qualified adviser — including, if appropriate, us under a written engagement agreement.

Diagnostic instruments and calculators

Our instruments — including Revenue Score™, the commission leakage model and the Direct Booking Index™ — produce estimates based on the inputs you provide and on assumptions we have documented. They are indicative and are not a valuation, a forecast, or a warranty of achievable performance.

Outputs depend entirely on input accuracy. We do not verify the data you enter, and we are not responsible for decisions taken on the basis of an output derived from incorrect inputs.

Benchmark and research data

Benchmarks published on this site and in our reports are compiled from engagement data and structured sampling. Each report states its sample, method and limitations. Benchmarks describe the properties sampled; they are not representative of every market, asset class or operating model, and should not be applied to a specific property without adjustment for its circumstances.

Acceptable use

You may use this site for lawful business purposes. You may not:

  • attempt to gain unauthorised access to any part of the site, its servers, or any connected system;
  • use automated means to scrape, harvest or systematically extract content, other than by a search engine indexing publicly accessible pages;
  • reproduce, republish or redistribute our research, benchmarks or written content commercially without written permission;
  • submit false or misleading information through any form or instrument;
  • introduce malicious code, or otherwise interfere with the availability or integrity of the site.

Intellectual property

All content on this site — text, research, diagnostic methodology, instruments, design and code — is owned by BrandingBrandz or licensed to it. BBZ Growth System™, Revenue Score™, Direct Booking Index™, Hospitality Revenue Engine™, Industry Growth Pods™ and Revenue Dashboard™ are marks of BrandingBrandz.

You may quote short extracts of published research with attribution and a link to the source page. Any other reproduction requires written permission.

Third-party names and links

We refer to third-party platforms, systems and marketplaces by name for identification and analytical purposes only. Those names remain the property of their owners, and reference does not imply endorsement, partnership or affiliation unless we state otherwise.

Where we link to external sites, we do not control them and are not responsible for their content or practices.

Availability

We aim to keep the site available but do not guarantee uninterrupted access. We may suspend, withdraw or restrict all or part of the site for business or operational reasons, and we will give notice where reasonably practicable.

Limitation of liability

Nothing in these terms excludes or limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any liability that cannot lawfully be excluded.

Subject to that, we exclude all implied warranties in relation to the site, and we are not liable for loss of profit, loss of business, business interruption, or loss of anticipated savings arising from your use of, or inability to use, the site or any content on it. Our total liability arising from your use of the site is limited to ₹10,000.

Governing law

These terms are governed by the laws of India, and the courts of Mumbai have exclusive jurisdiction over any dispute arising from them.

This document was last reviewed on 1 September 2026. It is reviewed at least annually and whenever a change in our processing, contracting or technology makes a revision necessary. Questions about this document should be directed to legal@brandingbrandz.com.