Attribution Setup & Server-Side Tracking
Establish absolute data transparency. We configure Meta Conversions API (CAPI), server-side Google Tag Manager, and UTM campaign dashboards.
Implementation
protocol
Deployed as sequenced phases with a measurable gate on each, not as a bundle of activity delivered in parallel.
Server-Side Tagging Setup
Configure a cloud server container to bypass ad-blockers and iOS privacy restrictions.
Conversions API Sync
Send purchase and checkout events directly from your database/POS to Meta and Google.
UTM Campaign Dashboarding
Build clear dashboards connecting lead parameters and UTM sources directly to sales outcomes.
What the assessment looks for
Each deficit below is evidenced against a named data source and quantified in currency before any remediation is proposed. Target yields are medians across comparable engagements, not guarantees.
| Advisory pillar | Baseline deficit | Advisory intervention | Target yield |
|---|---|---|---|
| Reported Numbers That Do Not Reconcile | Platform-reported conversions exceeding actual arrivals, with no reconciliation ever performed. | Monthly reconciliation to source-system records, with variance reported as a standing metric. | Variance under 5% |
| Cross-Platform Double Counting | Each platform independently claiming the same conversion under its own attribution window. | Server-side tracking with a shared, stable event identifier passed to every platform. | -15 pts overstatement |
| Cancellations Never Deducted | Conversion tags firing at booking and never reversed on cancellation or no-show. | Adjustment events sent on cancellation, with no-shows reconciled on a monthly cycle. | Reported = banked |
How this work is delivered
Every engagement opens with a four-week diagnostic. If the evidence does not support the work, we say so and stop there.
Data room assembled from your own systems, findings quantified and presented to ownership.
Parallel workstreams with named owners, each governed by a single measurable KPI.
Steering committee against gate status, findings register movement and risk review.
Documented SOPs and a client team operating the work through one full cycle unaided.
Find out which of these deficits you actually have
The diagnostic assesses distribution mix, parity integrity, conversion capability and attribution accuracy against your own data, and returns a ranked deficit list with each finding quantified.
Basis of presentation: Performance indicators shown are medians compiled from completed engagements and diagnostic audits across comparable assets. Individual outcomes vary with market conditions, asset class, system compatibility and operating capability. Figures are presented as observed engagement results and do not constitute a forecast, a guarantee, or financial advice.