CRO ADVISORY

Conversion Rate Optimization & Landing Pages

Stop wasting ad clicks. We build custom, lightning-fast landing pages with 3-step checkout funnels, localized payment integrations, and clear trust anchors.

Page Conversion Rate15.4%+ Average
Page Load Speed< 1.2s Average
Bounce Rate Reduction-35.2% Average
01 — Method

Implementation
protocol

Deployed as sequenced phases with a measurable gate on each, not as a bundle of activity delivered in parallel.

Friction Point Auditing

Analyze user sessions, click-maps, and scroll depth to find checkout drop-off reasons.

Instant Payment Checkout

Deploy single-click UPI, card, and digital payment integrations directly on mobile landing pages.

A/B Layout Testing

Test headline angles, image orientations, and button placements to continually improve conversion rates.

Abandonment mapped by funnel step and by device before rebuild.
Abandonment mapped by funnel step and by device before rebuild.
Session recordings replace opinion in the diagnosis.
Session recordings replace opinion in the diagnosis.
Remediation costed against modelled return before it is committed.
Remediation costed against modelled return before it is committed.
02 — Diagnostic

What the assessment looks for

Each deficit below is evidenced against a named data source and quantified in currency before any remediation is proposed. Target yields are medians across comparable engagements, not guarantees.

Advisory pillar Baseline deficit Advisory intervention Target yield
Account Wall Before Checkout Mandatory registration ahead of payment, the single largest abandonment cause we measure. Guest checkout with optional account creation offered after the transaction completes. +65% completion
Payment Methods The Market Does Not Use Card-only checkout on a mobile-majority traffic profile, with no UPI, wallet or corporate billing option. Market-appropriate payment set with card fallback retained on every path. 71% UPI share
Load Time Compounded Across Steps A multi-second largest contentful paint applied at every step of a multi-step funnel. Image pipeline, script deferral and render-path remediation measured per step, not per page. LCP under 1.5s
03 — Engagement

How this work is delivered

Every engagement opens with a four-week diagnostic. If the evidence does not support the work, we say so and stop there.

Diagnostic phase4 wks

Data room assembled from your own systems, findings quantified and presented to ownership.

Typical delivery22-32 wks

Parallel workstreams with named owners, each governed by a single measurable KPI.

GovernanceFortnightly

Steering committee against gate status, findings register movement and risk review.

ExitHandover

Documented SOPs and a client team operating the work through one full cycle unaided.

Commercial gap audit

Find out which of these deficits you actually have

The diagnostic assesses distribution mix, parity integrity, conversion capability and attribution accuracy against your own data, and returns a ranked deficit list with each finding quantified.

Basis of presentation: Performance indicators shown are medians compiled from completed engagements and diagnostic audits across comparable assets. Individual outcomes vary with market conditions, asset class, system compatibility and operating capability. Figures are presented as observed engagement results and do not constitute a forecast, a guarantee, or financial advice.