Google Search Ads & PPC Management
Capture high-intent queries at the exact moment of search. We structure negative keyword lists, bid dynamically based on conversion rates, and build landing pages that maximize Quality Scores to lower your acquisition costs.
Implementation
protocol
Deployed as sequenced phases with a measurable gate on each, not as a bundle of activity delivered in parallel.
Keyword Intent Mapping
Audit search queries to target commercial keywords and exclude informational search waste.
Quality Score Restructuring
Align ad copy, headings, and landing page details to lower your cost-per-click.
Smart Bidding Automation
Deploy Target CPA and Value bidding rules to focus spend on high-value conversions.
What the assessment looks for
Each deficit below is evidenced against a named data source and quantified in currency before any remediation is proposed. Target yields are medians across comparable engagements, not guarantees.
| Advisory pillar | Baseline deficit | Advisory intervention | Target yield |
|---|---|---|---|
| Bidding Against Your Own Brand | Brand terms ceded to marketplaces, or defended continuously whether or not a competitor is present in the auction. | Defensive bidding triggered by competitor auction presence, with organic cannibalisation measured rather than assumed. | -22% brand spend |
| Match-Type Sprawl | Broad match delivering queries with no commercial intent, and geography unfenced beyond the addressable catchment. | Intent-clustered structure with negative libraries and geography fenced to a defined catchment. | -40% wasted clicks |
| Quality Score Drag | Generic landing pages serving every query, inflating cost per click across the account. | Query-matched landing experiences with message continuity from ad to page to booking step. | 9.2/10 quality score |
How this work is delivered
Every engagement opens with a four-week diagnostic. If the evidence does not support the work, we say so and stop there.
Data room assembled from your own systems, findings quantified and presented to ownership.
Parallel workstreams with named owners, each governed by a single measurable KPI.
Steering committee against gate status, findings register movement and risk review.
Documented SOPs and a client team operating the work through one full cycle unaided.
Find out which of these deficits you actually have
The diagnostic assesses distribution mix, parity integrity, conversion capability and attribution accuracy against your own data, and returns a ranked deficit list with each finding quantified.
Basis of presentation: Performance indicators shown are medians compiled from completed engagements and diagnostic audits across comparable assets. Individual outcomes vary with market conditions, asset class, system compatibility and operating capability. Figures are presented as observed engagement results and do not constitute a forecast, a guarantee, or financial advice.