What cookies are
Cookies are small text files placed on your device by a website. They allow a site to recognise your device across pages and visits. We also use comparable technologies — local storage, pixels and server-side identifiers — and where we do, this policy applies to those in the same way.
Categories we use
We group cookies into four categories. Only the first is set without your consent, because the site cannot function without it.
| Category | Purpose | Typical lifespan | Consent required |
|---|---|---|---|
| Strictly necessary | Session integrity, security, load balancing, form submission and consent state | Session to 12 months | No |
| Performance & analytics | Aggregate understanding of page views, journeys, load performance and errors | Up to 26 months | Yes |
| Functional | Remembering preferences such as region, filters and previously submitted diagnostic inputs | Up to 12 months | Yes |
| Advertising & measurement | Attribution of visits to campaigns, audience building and conversion measurement | Up to 13 months | Yes |
Third parties that may set cookies
Where you consent to analytics or advertising cookies, the following third parties may set cookies through this site. Each processes data under its own policy, and we recommend reviewing those policies directly.
- Google Analytics — aggregate site usage measurement.
- Google Ads — campaign attribution and conversion measurement.
- Meta — campaign attribution and audience measurement.
- LinkedIn — campaign measurement for business-audience activity.
How to control cookies
You can withdraw or change your consent at any time through the cookie preferences control on this site. Withdrawing consent does not delete cookies already set; you can remove those through your browser settings.
Every major browser allows you to block or delete cookies, and to be notified before one is set. Blocking strictly necessary cookies will prevent parts of this site from working, including form submission and diagnostic instruments.
Do Not Track and Global Privacy Control
We honour the Global Privacy Control signal where your browser sends it, and treat it as a withdrawal of consent for analytics and advertising cookies. We do not currently respond to the older Do Not Track header, as it lacks an agreed standard for interpretation.
Changes
We review this policy whenever we add or remove a technology that sets cookies, and at least annually. Material changes are reflected in the date at the top of this page and, where required, we will re-request consent.
This document was last reviewed on 1 September 2026. It is reviewed at least annually and whenever a change in our processing, contracting or technology makes a revision necessary. Questions about this document should be directed to legal@brandingbrandz.com.