Hospitality Performance Advertising & Meta Engines
We capture high-intent travelers at the exact moment of travel planning. By integrating direct rate pricing feeds into Google Hotel Ads (HPA) and Google Maps, we highlight direct booking savings vs. OTAs. We deploy localized Meta campaigns and custom lookalikes based on PMS data to target high-value guest cohorts.
Implementation
protocol
Deployed as sequenced phases with a measurable gate on each, not as a bundle of activity delivered in parallel.
Google Hotel Price Feeds
Connect your direct booking engine price feed directly to Google Maps and Search listings, displacing OTA prominence.
Dynamic Remarketing Loops
Deploy date-specific remarketing campaigns that follow up with booking researchers who left during checkout, presenting direct perks.
PMS Lookalike Modeling
Import hashed past guest profiles into Meta Ads Manager to target lookalikes with high demographic travel profiles.
What the assessment looks for
Each deficit below is evidenced against a named data source and quantified in currency before any remediation is proposed. Target yields are medians across comparable engagements, not guarantees.
| Advisory pillar | Baseline deficit | Advisory intervention | Target yield |
|---|---|---|---|
| Attribution That Does Not Reconcile | Optimising against booking-engine confirmations that double-count across platforms and ignore cancellations. | Server-side tracking with deduplicated event IDs, reconciled monthly to property-system arrivals. | Reported = banked |
| Non-Addressable Spend | Broad match and unrestricted location-of-interest targeting delivering clicks outside the catchment. | Intent-clustered campaign structure with geography fenced to a defined addressable catchment. | -40% cost per acquisition |
| Lapsed Guest Leakage | Guest records accumulating in the PMS with no consent, no export and no re-contact mechanism. | Consented guest data asset with lifecycle sequences on the channel the market actually opens. | +26% guest lifetime value |
How this work is delivered
Every engagement opens with a four-week diagnostic. If the evidence does not support the work, we say so and stop there.
Data room assembled from your own systems, findings quantified and presented to ownership.
Parallel workstreams with named owners, each governed by a single measurable KPI.
Steering committee against gate status, findings register movement and risk review.
Documented SOPs and a client team operating the work through one full cycle unaided.
Find out which of these deficits you actually have
The diagnostic assesses distribution mix, parity integrity, conversion capability and attribution accuracy against your own data, and returns a ranked deficit list with each finding quantified.
Basis of presentation: Performance indicators shown are medians compiled from completed engagements and diagnostic audits across comparable assets. Individual outcomes vary with market conditions, asset class, system compatibility and operating capability. Figures are presented as observed engagement results and do not constitute a forecast, a guarantee, or financial advice.