The programmes we use to accredit our own practitioners
Not an overview of an industry. Participants normalise real data extracts, build forecasts that are measured against a benchmark, and defend their conclusions to a panel — the same assessment our own team completes.
Choose a programme
Start with the free foundation if the distribution vocabulary is new. The two accredited programmes assume it.
Certified
Certified Hotel Revenue Manager
Yield architecture, forecasting method and distribution economics
Acquisition
Hospitality Performance Advertising Specialist
Media that reconciles to arrivals, not to platform-reported conversions
Free starter
Introduction to Rate Parity and Distribution
The foundations, at no cost, in three hours
How the programmes run
Live cohort sessions
Weekly sessions with a recorded backup, delivered by the practitioner who runs that discipline on engagements.
Assignments on real data
Every module ends with a graded assignment worked against a supplied anonymised property extract, or against your own.
Written feedback
Assignments are marked with written feedback, not scored automatically. Faculty see every submission.
Panel-defended capstone
The accredited programmes close with a full diagnostic presented to and questioned by a panel.
Practitioners, not trainers
Everyone teaching here is currently running engagements in the discipline they teach. Nobody on this faculty teaches full-time.
Ananya Iyer
Director, Revenue Management
Leads yield architecture on resort and heritage engagements. Built the seasonality cascade method used across the practice.
Dev Fernandes
Principal, Distribution Advisory
Runs parity and contract remediation. Author of the annual India Hotel Distribution Benchmark.
Kavya Shah
Director, Performance Media
Owns media strategy across engagements, with a standing requirement that every account reconciles to client systems.
Manav Grewal
Partner, Data & Attribution
Built the attribution reconciliation method and the monthly variance discipline it depends on.
Begin with the foundation, at no cost
Three hours covering how hotel distribution actually works — where rooms are sold, what each channel costs, why parity matters. No card details, no trial period, no obligation to continue.